Tuesday, June 2, 2015

Designer Logos

A business should have a logo. Should that statement end with a question mark? Please discuss in the comment section.

In the meantime, we decided some kind of logo might be nice to add to our new business cards. But logos can cost large dollars and take many parsecs to develop. And you also should have some idea of what you want. The idea seemed like a good place to start. What would represent Jmars Ink, a very (very, very) small publishing company? We create books and custom merchandise (we started with a mug for the book Napier's Bones) so how about a pencil and a mug? Why not? There was no one to stop us.

Here is the first concept sketch:


We sent this off to one of our graphic arts friends, Craig at Veggie Graphics, and he returned his stylized takes on the drawing:



I then asked, "Is it possible to get a simple outline as well?" His response was "Why yes!", along with this:


As you can see above in our header, this white version of the mug and pencil logo represents. Did we make the right choice? Should we keep trying? Should we just get back to work? Let us know in the comments.

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